Patron of the New., a fashion store of avantgarde clothing in New York.

Patron of the New. is a fashion store founded by Lisa and Jonathan Pak. In 2011, the mother and son duo opened the store in Tribeca district, in Manhattan, New York. The store sells clothing for men, women and children.

The goal is to satisfy the customer and provide high quality products. Indeed, the clothing the boutique offers, comes from the recent collections of some of the luxury, high-end and avant-garde brands. All clothes are personally selected by the two founders, who are constantly updated to offer new and valued products to their customers.

The boutique is frequented by international stars such as J. Balvin, Ludacris and the model Hailey Baldwin, but also Halsey, Offset, Travis Scott and Russell Brand. In addition, among the many famous brands around the world, inside the store and on the shopping website there are Balmain, Marcelo Burlon, Moschino, Rick Owens, Yeezy and many more.

The boutique has a very avantgarde and original style. In some cases, the walls are not worked, with exposed bricks, or are in gray wood. Overall, the interior design is modern and neutral. The oriental origins of the two founders can also be found in small furnishings such as vases, lamps, plants and reception table, enriched by dropped trays.