Skims: solution-oriented brand 

Skims is a shapewear brand that sells clothing and underwear founded by Kim Kardashian, Emma Grede and Jens Grede on September 10, 2019.

It was created with the aim of developing products that are inclusive and that promote body positivity, through practical solutions suitable for any body type and shape.

It has become known thanks to the range of 11 sizes, from XXS to 4XL and the 9 neutral colors available both on e-commerce SKIMS.com and in physical stores.

Not only clothing, but also lingerie, activewear and accessories including bras, dresses, shorts, tops, sweatshirts and sweater that keep the comfort and essentiality of the brand as guidelines.

The company actively works through Influencer marketing, given the considerable support of celebrities and social media influencers who love their products.

The most well-known, including Kylie Jenner, Kendall Jenner, the Kardashian family sponsor Skims product with post on social network, consequently attracting the attention of a wide audience.

Moreover, the brand is so acclaimed as it's the spokesperson for a very specific ideal of a woman, self-confident, sensual and curvy; at the same time, it promotes diversity and inclusivity by enhancing curves and giving support to the body.

The collections offer innovative garments such as Skirt Brief, a containment underskirt; the Solution Short, a short to be worn under skirts with a deep slit; Body Tape, shaping tape to wear clothes without the need for a bra.

Skims, to date, is one of the most innovative and revolutionary brands on the market, appreciated and supported by the famale public in particular, who recognize themselves as valued and represented.