AALTO, a finnish brand based in Paris, studies the rivarly between the raw and the elegant.  

AALTO is a finnish womenswear brand based in Paris that proposes a luxurious wardrobe with a non-conformist attitude. It was born from the curiosity to explore the constant rivalry between the raw and the elegant.

The designer Tuomas Merikoski merges the honest and raw essence of the finnish youth with french sophistication.

Founded in 2014, AALTO produces a precollection and a main collection each season, and holds two fashion showa as part of the official schedule of Paris Fashion Week. The brand has won wide recognition, in fact it was a finalist of both LVMH and ANDAM prizes in 2016, and the ANDAM prize again in 2017.